BVLGARI

BVLGARI is an Italian luxury brand founded in Rome in 1884 by Greek silversmith Sotirios Voulgaris. Celebrated for its high jewelry, watches, fragrances, and leather goods, BVLGARI fuses classical Roman grandeur with bold, colorful modern design.

Founded on Via Sistina in Rome in 1884, BVLGARI has grown from a single Greek silversmith’s atelier into one of the world’s most storied luxury conglomerates. The house is synonymous with vibrant color — a signature born in the 1950s when BVLGARI pioneered the use of bold, contrasting precious and semi-precious stones at a time when the rest of the fine-jewelry world favored restrained palettes. Its iconic Serpenti collection, introduced in the 1940s, remains a cultural touchstone decades later. Acquired by LVMH in 2011, BVLGARI continues to operate from Rome, where its heritage of blending Byzantine, Greek, and Italian Renaissance influences into wearable masterpieces remains the cornerstone of every collection.