Who Is Scooter Braun? Everything to Know About Sydney Sweeney’s New Boyfriend — Plus Their Complete Relationship Timeline

Sydney Sweeney’s love life has entered a new chapter—and her boyfriend is one of the most recognizable names behind modern pop music. The Euphoria star is dating Scooter Braun, the entertainment executive and entrepreneur who discovered Justin Bieber as a young teenager and went on to build a management empire representing some of the biggest names in music, including Ariana Grande, Demi Lovato, and Kanye West.

Their relationship has brought together two very different corners of Hollywood: Sweeney is one of her generation’s most sought-after actresses and a rising producer, while Braun spent more than two decades building careers behind the scenes. What initially appeared to be a casual connection became a committed relationship within months. By 2026, Sweeney and Braun were openly sharing glimpses of their romance, attending events together and spending time with each other’s families.

And in September 2026, their relationship came full circle when the couple returned to Venice, Italy, where they had first been linked. During the Venice International Film Festival, they were photographed holding hands and sharing a romantic gondola ride.

So, who is Scooter Braun—and how did he become Sydney Sweeney’s new boyfriend?

Who Is Scooter Braun?

Scott Samuel “Scooter” Braun, born June 18, 1981, is an American entertainment executive, entrepreneur, and investor who became one of the most influential managers in modern pop music. Braun first gained major attention in 2008, when he discovered a young Justin Bieber through videos on YouTube. Bieber was only 12 when Braun first encountered his videos, and Braun helped connect the young singer with Usher and develop what would become one of the biggest pop careers of the 21st century.

Braun later founded SB Projects, turning it into a powerful entertainment management company. Over the years, his client roster included major artists such as Ariana Grande, Demi Lovato, Kanye West, and Justin Bieber, among others. But Braun’s ambitions eventually expanded beyond traditional talent management.

From SB Projects to HYBE America

In 2019, Braun founded Ithaca Holdings, an entertainment and investment company that eventually became the vehicle for one of the biggest deals of his career. In 2021, South Korean entertainment giant HYBE, the company behind BTS, acquired Ithaca Holdings in a deal reported at approximately $1.05 billion. The transaction brought Braun’s American entertainment operations into the HYBE ecosystem and led to Braun becoming CEO of HYBE America.

His career subsequently expanded into entertainment, technology, investment, and entrepreneurship. In 2024, Braun announced that he was stepping away from day-to-day artist management after more than two decades in the business. That career transition is significant when looking at his relationship with Sweeney: Braun is no longer simply the famous manager behind pop stars. He has increasingly positioned himself as an entrepreneur, investor, and business executive.

Scooter Braun’s Family and Personal Life

Braun was previously married to Yael Cohen, an entrepreneur and philanthropist. The couple married in 2014 and share three children: Jagger, Levi, and Hart. Braun and Cohen separated in 2021, and their divorce was finalized in 2022.

His relationship with Sweeney therefore represents a new chapter in his personal life—and increasingly, the two appear to be blending their respective worlds.

Explore the complete look details: Sydney Sweeney in Vintage Armani at the Venice Film Festival.

Who Is Sydney Sweeney?

Sweeney, 28, became a breakout star through Euphoria, earning Emmy nominations for her performance as Cassie Howard. Her career has since expanded into major films, fashion campaigns, and producing. She launched her own production company, Fifty-Fifty Films, giving her a greater role in developing the projects she stars in.

Explore the complete look breakdown: Sydney Sweeney Dazzles in Sheer Silver Christian Cowan at Variety’s Power of Women.

That entrepreneurial side of Sweeney is one reason her relationship with Braun has attracted particular attention. Rather than simply being a Hollywood actress dating a music executive, the two have overlapping interests in business, entertainment, and building their own careers.

How Did Sydney Sweeney and Scooter Braun Meet?

Sweeney and Braun were first publicly linked in September 2025, after reportedly crossing paths in Venice during the wedding celebrations for Jeff Bezos and Lauren Sánchez. At the time, the relationship was described as casual. PEOPLE reported that the two were still getting to know each other and that Sweeney was focused on her career and enjoying her life following the end of her engagement to Jonathan Davino.

What happened next surprised people who initially assumed the connection would be short-lived: within three months, the relationship had reportedly become serious.

Sydney Sweeney and Scooter Braun: Complete Relationship Timeline

June 2025 — The Venice Connection

Sweeney and Braun reportedly crossed paths in Venice, Italy, during the celebrations surrounding Jeff Bezos and Lauren Sánchez’s wedding. The glamorous setting would eventually take on special significance for the couple. Although reports about exactly when their romantic relationship began vary, Venice is widely associated with the beginning of their connection.

September 2025 — Their Romance Becomes Public

By September, PEOPLE reported that Sweeney and Braun were casually dating. The actress had recently moved on from her long-term relationship with Jonathan Davino, and sources characterized her new relationship with Braun as low-pressure. The pair were photographed spending time together in Los Angeles, including a dinner outing at the David Kordansky Gallery followed by a private dinner with friends. At this point, neither appeared eager to turn the relationship into a public spectacle.

Fall 2025 — More Dates, More Sightings

As the months went on, Sweeney and Braun were increasingly spotted together. They were photographed around Los Angeles and New York, including an outing at Universal Studios’ Halloween Horror Nights. The relationship was still relatively low-key, but their repeated appearances made it increasingly difficult to dismiss the romance as a casual fling.

Explore the complete look breakdown: Sydney Sweeney Gives Power Suiting a Sultry Twist in Custom Monse.

November 2025 — Central Park PDA

By November, the relationship looked considerably more serious. Sweeney and Braun were photographed together in Central Park, with the two holding hands and sharing affectionate moments. The public sightings suggested that what had started casually was becoming an exclusive relationship.

December 2025 — They’re Officially Serious

December marked the biggest shift in the relationship. Sources told PEOPLE that Sweeney and Braun were in a committed relationship and that things were serious. The transition from “casually dating” in September to “committed” by December happened remarkably quickly.

January 2026 — Unbothered by the Attention

As speculation around their age difference and relationship continued, sources said the couple was comfortable with the attention. One source told PEOPLE that Braun was “unfazed” by negative headlines and that the couple felt confident and secure in their relationship. Rather than distancing themselves from each other, they continued spending time together.

April 2026 — The Relationship Goes Public

April brought a major milestone. Braun shared a black-and-white image of himself and Sweeney on Instagram Stories, writing “lucky bastard” over the photo. It was effectively his public confirmation of the relationship. Sweeney soon followed with her own social-media debut of the romance. The couple had officially moved from private sightings to a much more public relationship.

April 2026 — Euphoria Season 3 Premiere

Braun also supported Sweeney around the launch of Euphoria Season 3. Sweeney walked the red carpet on her own, but Braun was photographed with her at the afterparty, where the couple held hands and kissed. It was an important moment because Braun was no longer simply someone spotted alongside Sweeney—he was visibly part of her inner circle during one of the biggest professional moments of her career.

Explore the full red-carpet look breakdown: Sydney Sweeney in Archival Pierre Cardin at the Euphoria Season 3 Premiere.

May 2026 — Stagecoach “Hard Launch”

Sweeney then gave fans a much more personal glimpse into the relationship. At Stagecoach, the couple spent the weekend together in California, and Sweeney shared an Instagram carousel filled with romantic and playful photos. She captioned the post:

“cowboy kind of weekend 🤍”

The images included Braun holding Sweeney close, photo-booth snapshots, and playful moments between the two.

The post effectively transformed their romance from a paparazzi story into something Sweeney herself was choosing to share.

May 2026 — Scooter Braun Talks About Sydney

Around the same time, Braun offered one of his rare public comments about their relationship.

Speaking on Suzy Weiss’ Second Thought podcast, Braun called Sweeney an “extraordinary” woman who is “kind and generous and smart,” as well as “real on earth.” He also said their relationship was one of the biggest surprises ever. Braun explained that he was enjoying his relationship, his children, his friends, and his life—an unusually candid glimpse into his personal happiness.

May–June 2026 — Australia and Family Time

Braun later accompanied Sweeney to Australia, where she was filming a new project. Their time there offered another glimpse into how their relationship was becoming intertwined with family life.

Braun’s children were also increasingly part of the couple’s shared world, suggesting that their relationship was moving beyond dating toward a more integrated family dynamic. PEOPLE reported that Braun joined Sweeney in Australia during her filming and later supported her at a Los Angeles event for her lingerie line.

June 2026 — NBA Finals Date Night

Sweeney and Braun also attended a New York Knicks game together in June. The two coordinated their looks and cheered from the stands, adding another public couple moment to an increasingly busy summer. PEOPLE also reported that they took a late-night trip around New York to see Sweeney’s billboard in Times Square.

June 2026 — Scooter’s Birthday

Braun’s 45th birthday also became a relationship milestone. Sweeney celebrated him publicly, sharing a photo of herself kissing Braun and offering a glimpse into their affectionate dynamic. The birthday celebration came as their relationship had become increasingly visible, with the couple no longer making much effort to hide their affection.

Summer 2026 — A Blended Family Dynamic

As their relationship continued, Braun’s three children became a more visible part of their shared life. This has been one of the more meaningful developments in the relationship.

For Sweeney, who had previously been engaged but never married, dating Braun means entering a relationship with someone who already has a family of his own. For Braun, meanwhile, his relationship with Sweeney appears to have become part of his life alongside his children, career, and close friends.

September 2026 — Back to Venice

Then came the most romantic full-circle moment yet. In September 2026, Sweeney and Braun returned to Venice, nearly a year after they were first publicly linked. During the 83rd Venice International Film Festival, the couple were photographed holding hands as they walked through the city. They were also photographed sharing a kiss during a romantic gondola ride on September 3.

Explore the full look breakdown: Sydney Sweeney Gives Romantic Lace a City-Chic Edge in Venice While Out With Scooter Braun.

The imagery was strikingly symbolic: the same city associated with the beginning of their relationship was now the backdrop for one of their most openly affectionate appearances.

September 2026 — Sydney’s 29th Birthday Tribute

Scooter Braun shared a heartfelt social media tribute for Sydney Sweeney’s 29th birthday, posting a video of the couple dancing together in front of an illuminated castle. In an emotional caption, Braun called her the “exception to every rule,” writing that she completely surprised him and showed him what life with a true partnership feels like.

Expressing his deep admiration, Braun shared that Sweeney makes him smile harder, laugh louder, and dream bigger, adding that she turns ordinary moments into exciting ones.

What Scooter Braun Has Said About Sydney Sweeney

Unlike many celebrity couples who avoid discussing their relationships entirely, Braun has offered a few carefully chosen comments about Sweeney. His description of her is notable, emphasizing her intelligence, kindness, and grounded personality rather than simply talking about her fame:

“I’ve met an extraordinary woman. She’s kind and generous and smart, and real and down to earth.”

He also acknowledged that their relationship was unexpected. For someone who spent decades navigating the highly managed world of celebrity, Braun’s comments suggest that his relationship with Sweeney was not something he planned or anticipated.

What Makes Their Relationship Interesting?

The most interesting part of Sweeney and Braun’s relationship may not be the age gap or the celebrity factor. It’s the fact that both are increasingly becoming businesspeople as well as entertainers.

Sweeney isn’t simply an actress anymore. Through Fifty-Fifty Films, she has been developing projects and taking greater control over her career. Braun, meanwhile, has moved from talent management into a broader world of entertainment, investment, and entrepreneurship.

That makes their relationship unusual within Hollywood: they are both building businesses around their personal brands while navigating careers that operate on very different sides of the entertainment industry. Braun also has something Sweeney’s career is increasingly demanding—years of experience turning talent into global businesses. And Sweeney brings a younger generation’s understanding of celebrity, fashion, social media, and modern entertainment.

Their relationship therefore has a distinctly Hollywood-meets-business quality.

Are Sydney Sweeney and Scooter Braun Engaged?

As of September 11, 2026, there is no confirmed engagement announcement from either Sweeney or Braun. Their increasingly serious relationship, public affection, and family integration have naturally fueled speculation about marriage. But neither has publicly announced an engagement.

For now, the couple appears focused on enjoying their relationship while continuing to build their respective careers.

The Bottom Line

Sydney Sweeney and Scooter Braun’s relationship has come a long way in a relatively short period of time. What began as a low-key connection in 2025 evolved into a committed relationship by the end of that year. In 2026, they gradually became more public—from Instagram posts and Stagecoach weekends to family time, sporting events, and professional milestones.

And then, almost exactly one year after their romance first entered the public conversation, they returned to Venice. This time, there was no ambiguity: they held hands, kissed on a gondola, and looked very much like a couple comfortable being seen together. For a relationship that began quietly, Sydney Sweeney and Scooter Braun are ending 2026 in anything but secret.