Effy Jewelry is a New York-based fine jewelry brand founded by designer Effy Hematian, celebrated for its bold use of gemstones, distinctive diamond pavé craftsmanship, and accessible luxury positioning.
Founded in 1979, Effy Jewelry has grown into one of America’s most recognized fine jewelry brands, with a signature aesthetic that blends vibrant colored gemstones with intricate diamond settings. Effy Hematian’s design philosophy centers on wearable luxury — pieces that make a statement without sacrificing everyday elegance. The brand’s Pave Classica and Gemma collections have become wardrobe staples for those who seek fine jewelry with genuine personality, and the label’s growing celebrity following has cemented its status in the contemporary luxury accessories market.
