Gigi Hadid's Method Dressing for Rabanne Million Gold

Gigi Hadid’s latest ensemble for Rabanne is a masterclass in “method dressing,” channeling the liquid-gold aesthetic of the brand’s new Million Gold For Her fragrance. Captured during the high-octane campaign launch, the look serves as a curated collision of futuristic synthetics and heritage glamour, embodying a “golden era” that feels both archival and entirely of the next decade.

Go All-In on Gold

To truly embody the fragrance’s essence, Hadid opted for a Rabanne gold chainlink mini dress—a direct homage to the house’s revolutionary 1968 designs. The metallic texture mimics the faceted surfaces of the Million Gold bottle, creating a seamless visual link between the scent and the skin.

She grounded the look with a 1969 Nano bag (an archival treasure priced at a staggering 250,000 euros) and gold pointed-toe shoes, proving that in the world of Rabanne, there is no such thing as too much shine.

Balancing the “Masculine Tinge”

A key element of Hadid’s styling philosophy is the interplay between strength and softness. “A lot of my personality has masculine tinges,” she noted during the launch, explaining her preference for balancing edgy tailoring with ultra-feminine touches. This duality is mirrored in the fragrance itself, which blends bold, structural notes with a refined floral heart.

Her glam team, led by Patrick Ta and Dimitris Giannetos , kept the beauty look polished yet robotic-chic, featuring a sleek side-parted bun and “lit-from-within” skin that complemented the chunky gold jewellery—specifically the statement hoop earrings and thick banded rings.

Sheer and Structural Mixing

In a standout 2025 appearance for the campaign, Hadid showcased the power of sheer layering by styling a transparent PVC rain coat over a butter-yellow sequined maxi dress. The contrast between the rigid, synthetic outerwear and the fluid, shimmering underlay created a multidimensional glow that captured the futuristic spirit of the house.

Gigi’s “Golden Rules” for Life and Style

Beyond the red carpet, Hadid shared her practical wisdom for building a lasting wardrobe:

• “Get it in all the colors”: If you find a piece—whether it’s a headband or a specific accessory—that provides ease and makes you feel good, don’t hesitate to buy it in every shade.
• Immediate Vintage Acquisition: When you encounter a “really special” vintage piece, the rule is to buy it immediately. Archival finds like the 1969 Nano bag are rarities that may never surface again.
• Scent as the Final Accessory: For Hadid, a signature scent like Million Gold is the invisible finishing touch that anchors the entire “golden era” aesthetic.