Zendaya in Archival John Galliano at the Spider-Man: Brand New Day London Photocall

For the London photocall of Spider-Man: Brand New Day, Zendaya and her image architect, Law Roach , delivered yet another masterclass in narrative dressing by dipping into the archives of John Galliano . Coinciding with the film’s promotional tour, Zendaya stepped out in an iridescent navy blue gown from Galliano’s Spring/Summer 1997 ‘The Circus’ collection. The gown’s pièce de résistance was its plunging back, which featured an open, backless design spanned by delicate crystal strands that formed a shimmering, spiderweb motif. Assisted by makeup artist Ernesto Casillas and hairstylist Ursula Stephen , the actress matched the iridescent hue of the dress with cosmic charm accessories and selected jewelry from Tiffany & Co. , creating a look that was both highly thematic and deeply rooted in wearable fashion history.

The styling choice underscores Zendaya’s flawless mastery of method dressing—the rare ability to blend high-fashion couture with cinematic storytelling. By wearing this archival 1997 masterpiece, Roach paid tribute to the Spider-Man universe without looking costumey, perfectly balancing franchise promotion with wearable fashion history.

Key Fashion Takeaways

• The Archival Choice: Choosing an iridescent navy blue gown from John Galliano’s Spring/Summer 1997 “The Circus” collection demonstrates a deliberate step away from the ubiquitous custom-made press tour looks, highlighting a growing red carpet appreciation for fashion archives.

• Literal Yet Elevated Theme: The delicate crystal spiderweb design draping across the open back is a masterclass in method dressing, referencing the film’s web-slinging theme with extreme elegance without veering into costume territory.

• Cosmic Beauty and Accessories: The look was accessorized with celestial charms along with high-end Tiffany & Co. jewelry, complemented by soft glam by Ernesto Casillas and a classic updo by Ursula Stephen to keep the focus on the gown’s dramatic back.