Hailey Bieber’s Peachy Beachy Summer Glam Tutorial

In a YouTube tutorial, Hailey Bieber shared what she called her “go-to summer, beachy, glowy” look—a soft, sun-kissed makeup routine designed to enhance natural skin rather than cover it. The video quickly captured the internet’s attention, inspiring beauty enthusiasts to embrace a warmer, more luminous palette for the sunny months ahead.

The Evolution of Hailey Bieber’s Signature Glow

Bieber has become one of beauty’s most influential trendsetters by turning simple makeup concepts into viral aesthetics. From glazed donut skin to strawberry-girl makeup and glazed nails, her approach consistently centers on healthy, luminous skin and wearable color.

The Peachy Beachy look follows the same philosophy but shifts the focus from rosy pinks to warm peach, apricot, terracotta, and bronze tones. The result is makeup that mimics the natural flush and warmth of a day spent by the ocean. As she explained in the tutorial, this is the look she plans to wear “all summer long.”

Skin First, Makeup Second

A defining characteristic of her beauty routines is her emphasis on skincare preparation.

Before applying any makeup, she preps her complexion with hydrating products designed to create a smooth, luminous base. In the tutorial, she highlights the importance of creating a healthy glow before reaching for complexion products, describing the finish as lightweight, moisturizing, and supportive of the skin barrier.

This philosophy reflects a broader shift in modern beauty. Rather than relying on heavy foundation, today’s most sought-after makeup looks prioritize skincare-enhanced radiance and natural-looking skin.

The Underpainting Technique Behind the Glow

One of the most interesting elements of her routine is her use of underpainting.

Popularized by celebrity makeup artist Mary Phillips , underpainting involves applying contour and sculpting products before foundation or skin tint. Instead of layering contour over a finished base, the structure is built underneath, creating softer and more realistic dimension.

“Underpainting is the ultimate cheat code for summer: it anchors the bone structure beneath a sheer layer of hydration, making the warmth look entirely organic.”

For the Peachy Beachy look, Bieber begins by adding warmth and definition with Dolce Glow contour before applying complexion products. Once blended, the result appears less “made up” and more naturally sun-kissed. This technique has become increasingly popular among makeup artists because it delivers sculpted features without the harsh lines often associated with traditional contouring.

Why Peach Tones Work So Well for Summer

Unlike bright pink blushes or dramatic bronzing, peach sits at the perfect intersection of warmth and freshness.

Peach shades combine orange, pink, and golden undertones, which mimic the way skin naturally flushes after time outdoors. When paired with bronzed skin and subtle highlights, the color creates an instantly healthy appearance that flatters a wide range of skin tones.

In Bieber’s tutorial, peach tones appear across multiple areas of the face—from cheeks and eyes to lips—creating a cohesive monochromatic effect that feels polished yet effortless.

The “Less Makeup, More Glow” Formula

Another reason the tutorial resonated so strongly with viewers is its simplicity.

Rather than using dozens of products, the routine focuses on strategic placement and lightweight textures. Hydrating skin tints from Hourglass , cream complexion products, peachy blushes, and subtle highlights from TOM FORD work together to create a luminous finish without looking heavy.

The overall effect captures what many beauty consumers are seeking today: makeup that enhances rather than transforms.