SKYLRK is a Gen Z-coded streetwear and lifestyle label launched by Justin Bieber in July 2025, in collaboration with Neima Khaila. The brand debuted its inaugural collection with a focus on oversized silhouettes, graphic hoodies, and a 'post-tour' aesthetic that blends comfort with high-fashion streetwear sensibilities.
SKYLRK is a Gen Z-coded streetwear and lifestyle label launched by Justin Bieber in July 2025, in collaboration with Neima Khaila. The brand debuted its inaugural collection with a focus on oversized silhouettes, graphic hoodies, and a “post-tour” aesthetic that blends comfort with high-fashion streetwear sensibilities.
The brand gained significant cultural traction during Coachella 2026, where it reportedly broke festival merchandise records. Hailey Bieber has been a key muse and collaborator for the brand since its inception, often seen sporting its signature hoodies and loungewear.
