Kylie Cosmetics is a global beauty brand founded by Kylie Jenner, known for its viral Lip Kits and innovative color cosmetics.
Launched in 2015 with the debut of the Kylie Lip Kit, Kylie Cosmetics transformed the beauty industry through its direct-to-consumer model and social media-driven marketing. The brand has since expanded into a full range of color cosmetics, including eye, face, and brow products, as well as seasonal collections and high-profile collaborations.
Under the creative direction of Kylie Jenner, the brand continues to set trends in the beauty space, emphasizing high-performance formulas and curated color stories that resonate with a global audience of beauty enthusiasts.
