Half Magic is a beauty brand co-founded by Euphoria makeup artist Doniella Davy. It focuses on avant-garde, high-pigment tools and products designed to make creative makeup accessible to everyone.
Half Magic was born from the creative mind of Doniella Davy, the visionary behind the transformative makeup looks of HBO’s Euphoria. The brand aims to empower individuals to express their unique beauty through color, shimmer, and innovative tools.
With a commitment to high-performance formulas and bold aesthetics, Half Magic offers a range of products that are both playful and professional, allowing anyone to achieve red-carpet-ready looks at home.
