Fenty Beauty is a game-changing cosmetics brand launched in 2017 by Rihanna. The brand is celebrated for its industry-shifting inclusivity, debuting with 40 foundation shades.
Launched in September 2017, Fenty Beauty by Rihanna revolutionized the cosmetics industry by prioritizing hard-to-match skin tones and introducing formulas designed to work for all skin types. Its debut sparked the “Fenty Effect,” forcing other beauty brands to dramatically expand their shade ranges.
