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Cult Gaia

Cult Gaia

Cult Gaia is a Los Angeles-based lifestyle brand known for creating beautiful, heirloom-like art objects and garments that grow with your closet.

Cult Gaia was founded in 2012 by Jasmin Larian Hekmat, initially gaining viral status with its signature bamboo Ark bag. Since then, the brand has expanded into a full lifestyle label, celebrated for its sculptural clothing, structural footwear, and accessories that double as wearable art. The brand’s design philosophy is centered on creating statement pieces that command attention, leveraging organic shapes, heavy textures, and modern femininity.