Chanel

Chanel is a French luxury fashion house founded in Paris in 1910 by Gabrielle 'Coco' Chanel. An enduring symbol of understated elegance, the house specializes in haute couture, ready-to-wear, leather goods, fragrances, and cosmetics.

When Coco Chanel opened her first millinery shop at 31 Rue Cambon in Paris in 1910, she set in motion a revolution that would permanently reshape the silhouette of modern women’s fashion. Rejecting the corseted opulence of the Belle Époque, Chanel championed comfort, simplicity, and masculine-inspired elegance — giving the world jersey knitwear, the little black dress, and the iconic interlocked-CC logo. The introduction of Chanel N°5 in 1921 established the house as a perfume authority, while the classic tweed jacket and quilted 2.55 handbag secured its place in fashion history. Today, under successive creative directors shaped by the house’s deep archival codes, Chanel remains privately owned by the Wertheimer family and continues to define the terms of French luxury.