Stockholm-based fashion house with a multidisciplinary approach, known for juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics.
Acne Studios was founded in 1996 as part of the creative collective ACNE (Associated Computer Nerd Enterprises). The brand has since grown into a global fashion powerhouse under the creative direction of Jonny Johansson, known for its avant-garde designs, high-quality denim, and unexpected collaborations.
The brand’s aesthetic is characterized by a mix of minimalist Stockholm style and maximalist experimentation, making it a favorite among Gen Z for its boundary-pushing silhouettes and “ugly-cool” appeal.
