Doniella Davy

Doniella Davy has redefined modern beauty through her work as the makeup department head on HBO’s Euphoria. Her ability to translate character emotions into vivid, graphic, and often crystalline makeup looks has sparked a global beauty movement.

Beyond the screen, she is the co-founder of Half Magic Beauty, a brand designed to bring her signature avant-garde tools and pigments to beauty enthusiasts everywhere. Her work continues to influence both the runway and high-street beauty trends, proving that makeup is a powerful tool for storytelling and self-expression.